AFI Training Course: Crisis Communications

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Course Description:

During a crisis, communications can directly affect the chances of a successful outcome for the incident and the impression made on the employees, shareholders, the public, and the media about how your organization handled matters.  This course will define the objectives of an effective crisis communications plan.  It will highlight the importance of a unified message delivered by trained personnel.  We will also discuss who is best positioned to be the company spokesperson.  The course will outline the different communication channels that will have to be considered and the importance of information security throughout the crisis.  We’ll discuss the effects of the internet and social media, as well as how employee communication might differ from that which is shared with the public.



Course Covers:
  • Types of Crisis Incidents
  • Objectives of the Communications Plan
  • The Importance of a Unified Message
  • The Importance of Pre-Planned Message Structure
  • Who is Best to do the Communication
  • Different Communication channels That Need to be Coordinated
  • Employee Communication vs. Public Communication
  • Internal Information Security
  • The Effects of Social Media
  • Seeing the Event From Different Perspectives
  • Damage Control and Company Reputation



Prerequisites:

None


Learning Outcomes: None at this time.

Certification:

Personalized certificate awarded upon successful completion of course and final test.


Who Should Take this Course:

HR Managers, Operations Managers, Crisis Management Teams, Security Managers, Public Relations Personnel, Security Officers, Emergency Service Personnel, and anyone committed to enhancing their professional skills in relation to ASIS, HRCI and SHRM.



Course Preview:
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Price: $79.95 USD

Group Price: Contact for Rates

Course Length: 01:31:55

Requirements:


A computer with internet access; Microsoft Silverlight installed; iPad's are not currently supported.


Delivery Method:

Online course


Course Completion Timeline: You will have 180 days to complete this course after enrolling

Course Presenter:

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