During a crisis, communications can directly affect the chances of a successful outcome for the incident and the impression made on the employees, shareholders, the public, and the media about how your organization handled matters. This course will define the objectives of an effective crisis communications plan. It will highlight the importance of a unified message delivered by trained personnel. We will also discuss who is best positioned to be the company spokesperson. The course will outline the different communication channels that will have to be considered and the importance of information security throughout the crisis. We’ll discuss the effects of the internet and social media, as well as how employee communication might differ from that which is shared with the public.
- Types of Crisis Incidents
- Objectives of the Communications Plan
- The Importance of a Unified Message
- The Importance of Pre-Planned Message Structure
- Who is Best to do the Communication
- Different Communication channels That Need to be Coordinated
- Employee Communication vs. Public Communication
- Internal Information Security
- The Effects of Social Media
- Seeing the Event From Different Perspectives
- Damage Control and Company Reputation
Upon completion of this course, one will be able to determine the types of crisis incidents, and be able to identify the objectives of a communication plan, while knowing how to see the event from different perspectives.
Personalized certificate awarded upon successful completion of course and final test.
Who Should Take this Course:
HR Managers, Operations Managers, Crisis Management Teams, Security Managers, Public Relations Personnel, Security Officers, Emergency Service Personnel, and anyone committed to enhancing their professional skills in relation to ASIS, HRCI and SHRM.
The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.
Price: $79.95 USD
Group Price: Contact for Rates
Course Length: 01:31:55
A computer with internet access; Microsoft Silverlight installed; iPad's are not currently supported.
Course Completion Timeline: You will have 180 days to complete this course after enrolling